Competitive analysis of the Turkish composite industry by using the five forces model: A case study

Abstract

The primary aim of this study is to investigate the competitive landscape and profitability prospects of the Turkish Composite Industry. To accomplish this objective, the research employs the Five Force Model framework developed by Michael E. Porter. A survey instrument was designed to collect data from companies operating within the Turkish Composite Industry. The results reveal that the industry exhibits a low susceptibility to substitution, a moderate level of buyer bargaining power, and a medium to high level of supplier bargaining power. With the presence of both large and small firms, competition among existing competitors is deemed high, while entry barriers are considered moderate to high.